2017 VCA Conference Program out now!!!

Don't miss out on registering for the 2017 Cherry Conference......

 See below to download the Conference flyer and program

29 March 2017

Interested in becoming a sponsor for the 2017 VCA Conference....

Don't miss out on the chance to support our dynamic industry.    This year's Victorian Cherry cherry conference will be a one day event held on a prominent industry orchard and packhouse.  We believe having the conference on-site at an operating orchard allows sponsors valuable face-to-face contact with growers in a relaxed envrioment. 

See below to download the 2017 VCA Sponsorship Proposal. 

22 March 2017

Register now for the 2017 Victorian Cherry Conference.....

This year’s conference will be held at Koala Cherries in Yarck on Friday 21st April, 2017. 

The conference program features formal presentations from industry specialists, return of the popular season in review as well the opportunity to tour the Yarck orchard and discuss the past season’s crop variability and strategies used to manage it.

VCA Members   $130.00

Non-Members  $160.00

Register online now- https://www.trybooking.com/268904

(Registration includes attendance at all conference sessions and orchard walk including lunch and tea breaks.)

Conference Program out soon !!!

22 March 2017

Victorian Cherry Health Report now available!!

Exciting News ………….

With the success of this year’s VCA conference,  the Victorian Cherry Associations committee has decided to use the funds raised towards a formalised presentation of the health benefits of cherries. 

The committee enlisted the help of Vikki Leng Enterprises along with Glenn Cardwell, an Advanced Accredited Practising Dietician, to produce the Victorian Cherry Health Report.  What a great marketing tool for cherries especially with the season launch just around the corner!!!

You can download a copy of the report below and flyer below.......

22 November 2016

ACCC release report revealing ineffectiveness of the Horticulture Code of Conduct


ACCC report identifies competition and fair trading issues in horticulture and viticulture

27 October 2016

The Australian Competition and Consumer Commission report into the competition and fair trading issues facing the horticulture and viticulture industries has identified a number of areas of concern, particularly about the Horticulture Code of Conduct.

“The report, which follows a series of workshops held around regional Australia, reflects the views of growers and the broader industries. Despite the diversity of markets in horticulture and viticulture, there were a number of common concerns,” ACCC Commissioner Mick Keogh said.

Key issues raised by stakeholders included:

  • The ineffectiveness of the current Horticulture Code of Conduct.
  • Concerns about late and non-payment of growers by wholesalers.
  • A fear of raising complaints due to concerns about retribution.
  • Uncertainty in contracting practices across both industries.

Read more of this Media Release ……….

02 November 2016

It's that time of year again - 2016 Cherry Season!!!

Victorian Cherry Association Media Release





02 November 2016

VCA propose new CGA restructure and Levy amendment

At the recent VCA AGM, discussions were held about the restructure of CGA and the current levy and as a result the following proposal was unanimously agreed upon and forwarded to CGA:


MOTION: “The VCA proposes the following Option 3 for the restructure of CGA:
• CGA ceases
• Form a Company Limited by Guarantee
• Independent Chair person
• Board members selected on skill set
• All paying levy members are members of the new Company
• Board members positions become vacant after 1 year but can be re-nominated
• Voting entitlements of members is based on levy paid eg.
• <100 tonne = 1 vote
• 100-200 tonnes = 2 votes
• Capped at maximum of 10 votes per member
The VCA reject Option 1 and 2 previously offered.”

MOVED: T. Jones
Unanimous Vote of agreement by members.

MOTION: “The VCA proposes the following changes to the levy contribution:
Research and Development 3.8c
Biosecurity .2c
Marketing 0c
Industry 0c
That the above is collected by Government and matched dollar for dollar.
That the voluntary collection value of 3c per kilo be a voluntary contribution to fund the new structure proposed by the VCA.

MOVED: T. Jones
Unanimous vote of agreement by members.


14 October 2016
Back to top