AHEA & AUSTRADE RELEASE THE HORTICULTURE EXPORT CAPABILITY STATEMENT

AHEA AND AUSTRADE JOINTLY RELEASE THE HORTICULTURE EXPORT CAPABILITY STATEMENT: THE FIRST AUSTRALIAN HORTICULTURE EXPORT BROCHURE SINCE THE 1980’S

The Australian Horticultural Exporters Association (AHEA) is a national peak association formed to promote the development of the export and import of fresh horticultural resources.  

The AHEA has collaborated with Austrade and horticulture industry commodity groups for over 12 months to develop this quality Horticulture Industry Capability Statement which will be distributed through Austrade Trade Commission offices at numerous overseas locations and throughout the horticulture industry to promote Australian horticulture produce.  The Statement shows the main variety of produce that is export ready in Australia.  Australia exports more than 90 fresh fruit and vegetable products to more than 60 countries.

Strong safety and quality controls, a lower dollar and market access into China have boosted demand for Australia’s horticultural produce in 2014 as growers exported over 301,000 tonnes in fruit worth $622 million.  Citrus and Table grapes were the leading two product lines accounting for 83 per cent of the volume and 72 per cent of the value of fresh fruit.

“The recent conclusion to negotiations on free trade agreements with some of Australia’s key trading partners, and growing demand in the region for high quality fresh produce, means it is an ideal time to be promoting Australia’s fruit and vegetables,” said Philippa Dawson, General Manager for Trade at Austrade.

“Austrade is delighted to have worked with AHEA and the wider horticulture sector to create this Industry Capability Report, which showcases Australia’s strengths as a premium producer to potential customers.  We look forward to continuing to work together to win new opportunities for Australian horticulture in overseas markets,” Ms Dawson said.

Fresh vegetable exports were valued at Aus$168 million for period ending June 2014, an increase of 7% on the previous year.  Volume decreased 13 percent; however onions had the greatest impact on the result with a volume decline of 32 per cent.  Carrots, onions, potatoes and asparagus were the leading product lines according for 73 per cent of the value and 62 per cent of the volume. 

The largest destinations are Hong Kong, Japan, the United States and Singapore, although many other countries and regions such as the Middle East, Pacific Islands and Europe are significant destinations for different types of fruit and vegetables. 

“This Export Capability Statement provides an overview of Australian capabilities across a range of horticultural products.   It includes information on seasonal availability, packaging, transport and the best months of the year to contact suppliers to ensure orders can be met,” said Michelle Christoe, Executive Director, AHEA.

The report provides detailed information on varieties, season availability, growing regions, export centres, packaging and transport and market type for:

·         Potatoes, carrots, cauliflower, broccoli and beans

·         Onions

·         Citrus

·         Cherries

·         Avocados

·         Mangoes

·         Apples and pears

·         Table grapes

·         Summerfruit (stonefruit)

Get your copy of this report from the Australian Horticulture Exporters Association website www.ahea.com.au .