2015/16 Cherry Season Launch, Saturday 21 November

A Festival of Flavours with Australian Cherries

Australian cherries have hit the market heralding the arrival of summer. There is nothing better than to celebrate with a fun-filled festival of flavours. Prahran Market has partnered with the Victorian Cherry Association to host the inaugural Prahran Market Cherry Festival and welcome the 2015 Victorian cherry season.

“We are thrilled to host the Cherry Festival at Prahran Market. Not only is it a great opportunity to showcase some of our fantastic fruit and veg traders and highlight some of our specialty traders, it’s also the perfect event to kick off the summer months with such a wonderful fruit,” says Christopher Young, Prahran Market General Manager.

“Victorian cherry growers believe that cherries are nature’s perfect summer snack food. They are packed with nutrients to help keep us healthy. Whilst most of us enjoy cherries fresh, they are also superb in summer recipes plus they make a fabulous gift for the festive season. We’d love to see everyone having fun and enjoying cherries this season. With a bumper crop on its way, everyone will benefit. We are delighted to be working with Prahran Market to run the Cherry Festival and look forward to seeing everyone there!” says Alison Jones, President of the Victorian Cherry Association.


  • Date: Saturday 21 November 2015
  • Location: Prahran Market, 163 Commercial Road, South Yarra
  • Times: 10.30am to 5.00pm

What’s on offer?

The public are invited to come along and join in on the festival fun. There is something for everyone including the Taste the Cherry Trail, delicious cherry refreshments, cherry cooking shows, activities for the kids, the opportunity to purchase farm fresh cherries (by the cup, bag or box) plus special cherry themed goodies.

Taste the Cherry Trail

Tickets are $25 for the public to enjoy seven tastes from the following offering:

  • ·         Pete ’n’ Rosie’s Deli: Miniature cheese plate with two cheeses and a cherry jam accompaniment
  • ·         Delicatess: Freshly shaved ham off the bone, beautiful French butter and a ‘’cherry ham jam” on a slice of freshly baked             baguette
  • ·         Prahran Seafood: Two freshly shucked oysters with a cherry vinaigrette
  • ·         Garden State Fruit Supply: Cherry snack cup
  • ·         53 Degrees East: Tasting cup of dried sour cherries
  • ·         Rumbles Patisserie: Mini Black Forest Cake
  • ·         Sweet Greek: Handmade Ricotta Cake with Sour Cherry Sauce
  • ·         Cioccolata Lombardo: Chocolate coated cherries
  • ·         Chapel Street Cellars: Cherry beverage.


Tickets are limited so people are urged to book early!

Cherry Refreshments

  • ·         Cherry Ice Cream Three Ways by Fritz Gelato
  • ·         Selection of cherry drinks, including beer and liqueurs by Chapel Street Cellars at the Market
  • ·         Black Forest Cake by Rumbles Patisserie
  • ·         Fresh Cherries with Ossau Iraty by Maker & Monger
  • ·         Selection of cherry sweets by Sweet Greek
  • ·         Choc coated cherries by Cioccolato Lombardo
  • ·         Cherry filled doughnuts by Doughboy Doughnuts
  • ·         Black Forest Eclairs by Bibelot
  • ·         Cherry Milkshakes by Naughty Boy Cafe
  • ·         Cherry Soup by Hungarian Street Food


Fun Cherry Pip Competition

Getting in on the festival fun, Prahran Market fruiterers will go head to head in the Victorian Cherry Association’s annual Cherry Pip Competition in an effort to win the grand prize for one of their customers. One lucky customer will take home a fabulous KitchenAid Stand Mixer valued at more than $800. To be in the Cherry Pip Competition prize draw, customers need to submit their entry forms at the Blanco Kitchen at the Market by COB, Friday 20 November.

Cherry Edible Adventures

Join Prahran Market’s celebrity foodie Alice in Frames for cherry cooking shows and a cherry pitting competition at the Blanco Kitchen from 12.00 to 3.00pm.

Fun for the kids

  • ·         Make your own cherry smoothie with Sweetpea Cuisine.
  • ·         Cherry face painting



Cherry Industry

  • ·         The Australian Cherry Season is here and lasts only 100 days.
  • ·         Australian cherries are produced in six states – Victoria, Tasmania, New South Wales, South Australia, Western Australia             and Queensland.
  • ·         There are six cherry growing regions in Victoria – Yarra Valley & Ranges, Mornington Peninsula, Upper Goulburn Valley,             Northeast Victoria, Macedon Ranges and the Victorian High Country – see Victorian Cherry Harvest Trail below for                       orchards offering farm gate sales and ‘pick your own cherries’.
  • ·         The Victorian Cherry Season extends from November to February with the peak supply commencing in November.
  • ·         Australia produces an average of 12,000 tonnes of cherries annually.
  • ·         Cherry prices vary according to the time of the season, size and quality of fruit.
  • ·         Approximately 80 percent of Australian cherries are consumed on the domestic market and 20 percent are exported.


Seasonal availability

The Victorian cherry season begins in most areas about the first or second week of November and continues through until mid-January. Peak season is in the weeks leading up to Christmas.

Cherry varieties

Cherries are available from November to February but the different varieties are harvested at different times, so what you see in the shops in November will be different to what you see in January. Some varieties are rich and sweet, others are mild and some are slightly tart or sour but they are all delicious!Merchant, Bing, Supreme, Empress, Stella, Lapin, Sweetheart and Van are the main cherry varieties grown in Victoria.

Selecting cherries

Choose cherries with stems attached. Look for cherries that are plump, firm, bright and shiny with fresh green stems. The colour of cherries will vary according to variety. Avoid cherries that are soft and bruised or small and hard.

Storing cherries

Once picked, cherries cease to ripen, so should be consumed within four days of purchase and they last longer with the stem attached. Store cherries, loosely packed, in an airtight container or plastic bag in the fridge. Cherries can also be frozen, pitted, for up to six months.

Preparing cherries

Rinse cherries immediately before consuming. Fresh cherries can be served fresh intact with stones. However, the stones should be removed before use in cooking – this helps prevent a broken tooth when chomped on by an unsuspecting diner! To remove the stones use a cherry pitter or, using a small sharp knife, cut a slit in one side of the cherry then remove the stone. Most cherries are very juicy, so consider pitting them inside a plastic bag to avoid stains.

Uses and recipes

·         The most popular of all is eating fresh - cherries are the healthy summer snack.

·         Treat yourself – cherries are a guilt-free indulgence.

·         You’ll find a variety of delicious cherry recipes including starters, main meals, salads, desserts and drinks at www.australiancherries.com.au. Please let us know if you require high-resolution images.

Cherries for our health

·         Emerging studies suggest phytonutrients found in cherries may have the ability to reduce the risk of heart disease, diabetes,           and even alleviate gout and arthritis pain.

·         Cherries are a power-packed food loaded with anthocyanins – the antioxidants responsible for their deep red colour.

·         Eating foods rich in antioxidants, such as cherries, may help reduce and neutralise free radicals and slow the signs of skin                ageing.

·         Cherries provide a good source of Vitamin C and a source of potassium and fibre.

·         Cherries are a guilt-free indulgence with only 250 kilojoules (60 calories) per 100 grams, with no fat or cholesterol.

·         A study published in the American Journal of Clinical Nutrition found that sour cherries ranked 14 in the top 50 foods for                   highest antioxidant content per serve – and are among well-known ‘superfoods’ such as red wine, berries and dark                           chocolate.

·         Data from the USDA Human Nutrition Research Centre on Ageing at Tufts University confirmed sour cherries contained                   similar or higher amounts of antioxidants compared to blueberries, blackberries, strawberries and raspberries.

Refs: Please see the Australian Cherry Report

Victorian Cherry Harvest Trail

Make visiting a cherry orchard a must this summer, wether you make a special trip or drop into an orchard when visiting friends or family or holidaying nearby. You can purchase cherries at all the orchards below and you can even pick your own cherries at some.

The following orchards are listed on the Victorian Cherry Harvest Trail:

·         Koala Country Orchards, 6547 Maroondah Hwy, Yark – farm gate sales

·         Johnson Brothers, 605 Beenak Road, Seville – farm gate sales

·         Wandin Valley Farms, 75 Wellington Road, Wandin North – farm gate sales

·         CherryHill Orchards, 474 Queens Road, Wandin – pick your own cherries plus farm gate sales

·         Big Fella Orchards, 38 Boundary Rd, Coldstream– pick your own cherries plus farm gate sales

·         Chappies, 21 Parker Road, Silvan – pick your own cherries plus farm gate sales

·         Blue Hills Berries & Cherries, 27 Parker Road, Silvan – pick your own cherries plus farm gate sales

·         Oaksun Cherries, 77 Monbulk-Seville Road, Wandin East – farm gate sales

·         Mt Gisborne Cherries at 425 Mt. Gisborne Road, Gisborne – farm gate sales

·         Red Hill Cherry farm at 61-69 Prossors Lane, Red Hill – pick your own cherries plus farm gate sales

·         Sinclair Orchards at 1 Stanley Road, Stanley – farm gate sales

For more information

Please contact Vikki Leng, Marketing Consultant, Victorian Cherry Association M: 0411 647 275 and

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