MEDIA RELEASE - 2014 Winner of the Pip spitting conference


Media Release
Saturday 29 November 2914
Pip Pip Hooray and the winner is...

Pip Pip Hooray! The winner of the Victorian Cherry Association's 2014 Cherry Pip Competition held at Dandenong Market today was Dominic Massarotti of The Garlic King. With a pip distance of 12.82 metres Dominique pipped it in just in front of Paran Ramak whose pip distance was 12.23 metres. In third place was Duc Tran at 11.84 metres.

The competition is held each year to celebrate the Victorian Cherry Season and aims to bring everyone together tasting cherries, finding out where they are grown and stepping back to our childhoods when we playfully spat cherry pips in our back yards. 

However the competition was hotly contested and, with a fabulous KitchenAid Stand Mixer (RRP $779) up for grabs, it's no wonder. Dominic and his wife Vanessa have had careers in the food and wine industry all their lives and their range of products are testament to this. It looks like this KitchenAid has found a home where it will be much used and loved.

As Runner Up, Paran got to take home a 5kg box of beautiful large juicy sweet cherries with Tran receiving a 2kg gift box of cherries as third place getter.

Competition MC and Dandenong Market resident chef, Russell Bald, espoused the virtues of cherries whilst urging market shoppers to get in on the action. 

Over 40 shoppers took part in the competition and it was great to see a fair proportion of including women taking part - such was the lure of the fabulous prize. Others preferred cherry pip spitting as a spectator sport. But all felt it was a lot of fun and great to give the public a chance to head off against their market traders on the day.

The 2014 Victorian Cherry Season is shaping up to be a good one with plenty of good quality fruit for us to enjoy. Shoppers are urged not to delay their purchases as the season only lasts another 70 days. Do be sure to order your boxes of cherries for the festive season from your local greengrocer. Do also head out to your nearest farm to meet the growers, buy cherries at farm gate or to pick your own. Be sure to have lots of summer fun with cherries. They are so good for us too!

Some pics from the day!

















For further information please contact:

Alison Jones, President, Victorian Cherry Association M: 0438 174 925

Vikki Leng, Marketing Consultant, Victorian Cherry Association M: 0411 647 275 E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Briony Walker, Marketing Manager, Dandenong Market M: 0448 940 096 E: This email address is being protected from spambots. You need JavaScript enabled to view it.


05 December 2014


Please find attached information the Australian business forum and their planning for 2015 Australia-China Business Week.

05 December 2014



The Australian Horticultural Exporters Association (AHEA) is a national peak association formed to promote the development of the export and import of fresh horticultural resources.  

The AHEA has collaborated with Austrade and horticulture industry commodity groups for over 12 months to develop this quality Horticulture Industry Capability Statement which will be distributed through Austrade Trade Commission offices at numerous overseas locations and throughout the horticulture industry to promote Australian horticulture produce.  The Statement shows the main variety of produce that is export ready in Australia.  Australia exports more than 90 fresh fruit and vegetable products to more than 60 countries.

Strong safety and quality controls, a lower dollar and market access into China have boosted demand for Australia’s horticultural produce in 2014 as growers exported over 301,000 tonnes in fruit worth $622 million.  Citrus and Table grapes were the leading two product lines accounting for 83 per cent of the volume and 72 per cent of the value of fresh fruit.

05 December 2014

2014 Victorian Cherry Season Launch Media Release


Media Release, November 2014
Cherish every moment this summer
Luscious local cherries are here! Cherries signify the taste of summer like no other fruit. However,the Australian cherry season lasts only 100 days so we are urged to cherish the moment with this summer’s bountiful harvest. There are some great varieties available, and containing only 250 kilojoules (60 calories) per 100 grams and virtually no fat, Cherries are a guilt-free treat that can be enjoyed at any occasion.
“With this season’s bumper crop, everyone should be able to purchase good quality cherries for the whole family to enjoy. We’d love to see everyone having fun and enjoying cherries this season,” says Alison Jones, president of the Victorian Cherry Association.
Victorian cherry season launch event – pips will be flying!
A free public celebration of the 2014 Victorian Cherry Season will be held on Saturday 29 November between 10.30am and 12.30pm at Market Square, Dandenong Market. It will be racy,fast, comical and brimming with excitement!
To read more of this Media release, pleasee see below to download.
25 November 2014

Australia-China Free Trade Agreement

ALL trade tariffs on horticultural products exported to China will be eliminated under the new China free-trade agreement.

Nuts, fruit, vegetables and wine will have trade tariffs reduced over the next four years, and citrus over the next eight years.


• Wine — elimination of the 14 to 20 per cent tariffs within four years.

• Macadamia nuts, almonds, walnuts, pistachios and all other nuts — elimination of the 10 to 25 per cent tariffs within four years.

• Oranges, mandarins, lemons and all other citrus fruit — elimination of the 11 to 30 per cent tariffs within eight years.

• All other fruit — elimination of the 10 to 30 per cent tariffs within four years.

• Vegetables — elimination of the 10 to 13 per cent tariffs within four years.

See below to downloand more information on the Free Trade Agreement


18 November 2014

Australian Cherries Newsletter

The Spring 2014 edition of the Australian Cherries newsletter is is now available for download.

23 October 2014
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