This years Cherry Season Launch was held in the lovely Yarra Valley in Seville at Yarra Valley Cherries on Saturday, 7 December.

The Season Launch had a focus on creating a link between cherries and beauty. The  launch included influencers who participated in activities which included a 'meet the grower' session, you-pick, cherry grazing lunch, a packing shed tour and specialised food styling lesson.

The events purpose was to build awareness and knowledge of the season, variety of cherries, pristine growing environment, gifting and recipe ideas, and health and beauty benefits of the fruit. 

Special thanks to the Andrew and Tash and the YV team for hosting this amazing day.